Foton: Power of the Future
Hangar Launch Experience
The Concept: Industrial Power
We designed an industrial and futuristic atmosphere for Foton's brand launch. The project encompassed the complete transformation of a hangar, integrating vehicle exhibition zones, entertainment areas, and a monumental stage.
Entrance Impact
First impressions are crucial. We designed a monumental entrance with illuminated signage and a wide perspective that invites attendees to immerse themselves in the Foton universe.
Hangar Zoning
We leveraged the massive scale of the hangar to create distinct micro-experiences, maintaining visual cohesion through structural lighting and strategic branding.
Product Exhibition
Each vehicle was positioned under a lighting scheme that highlights its aerodynamics and robustness, creating focal points throughout the main floor.
Monumental Stage
The heart of the event: a stage designed for high-impact presentations, with integrated LED screens and a layout that guarantees total visibility from any point.
Experience Zones
From networking areas with themed bars to an exclusive casino zone, we designed spaces that foster interaction and extend dwell time.
Interaction & Gaming
The casino zone and photo booths were designed as playful elements that reinforce brand identity in a fresh and memorable way.
Outdoor Exhibition
We extended the experience beyond the hangar, creating an open-air exhibition zone for the larger-format fleet, optimizing visitor flow.
Detail Gallery
Explore additional perspectives of the intervention: from stage setup to detailed interaction zones.
